from Espn the Mag: Today's Jock-O

June 2, 2008, 10:47 AM - by Ryan Corazza and Evan Bartsch

REPORTING FROM THE JOCK-OSPHERE

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The Celt's Success: One part KG, one part Pierce, one part Rondo's blog.

[Ed's Note: In the long view of the sports media industry, it's still a relatively new concept that athletes, agents, executives and yes, mascots, could circumvent us and tell their own stories…instantly, on blogs. We say, fantastic—but we're going to cover what they're writing.]
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